Online edition of India's National Newspaper
Saturday, Sep 30, 2006
Google



Metro Plus Kochi
Published on Mondays & Thursdays

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Friday Review | Young World | Property Plus | Quest | Folio |

Metro Plus    Bangalore    Chennai    Coimbatore    Delhi    Hyderabad    Kochi    Madurai    Mangalore    Pondicherry    Tiruchirapalli    Thiruvananthapuram    Vijayawada    Visakhapatnam   

Printer Friendly Page Send this Article to a Friend

To the point

`Kannadi' completes 600 episodes on Asianet


Thirteen years ago, a fortnightly programme on Asianet held a mirror to Kerala and reflected its state of affairs, warts and all. It created waves then and continues to make an impact with its no-nonsense reportage and crisp narration of news and facts.

Now, after completing 600 episodes, its anchorperson and producer T.N. Gopakumar has become a brand image in the television industry in Kerala. With his gravelly voice and Moses-like appearance, Gopakumar spawned a number of copycat programmes that attempted to duplicate the success of `Kannadi.'

"What is interesting is that the TRP rating is as strong as ever. Despite the proliferation of television channels, the TRP rating for `Kannadi' is higher now," says Gopakumar.

The 30-minute programme has many first to its credit. A viewers' fund is one of those. "I never solicited funds. When we began airing the stories of people crushed by poverty, disease, neglect and social prejudices, viewers began to send donations. It was a spontaneous gesture and we were forced to start a fund. Now, we have groups of viewers in the United Kingdom, the United States and in the Gulf region who regularly send in their contributions," he says.

Ask him a standard question as to which story touched him the most and he fumbles for an answer as `Kannadi' has chronicled many a shocking incident of abuse and atrocity.

"There are more than 2,000 stories and it is difficult to zero in on one. But the story of a nine-year-old girl who had to fend a living for her three younger siblings evoked a strong response from our viewers. More than Rs. 10 lakh was raised by way of donations. She is now 15 and we have opened accounts in the names of all the four children."

According to him, it is "honesty, credibility, consistency and commitment" that is the USP of the programme. Looks like `Kannadi' is all set to complete 1,000 episodes.

SARASWATHY NAGARAJAN

Printer friendly page  
Send this article to Friends by E-Mail



Metro Plus    Bangalore    Chennai    Coimbatore    Delhi    Hyderabad    Kochi    Madurai    Mangalore    Pondicherry    Tiruchirapalli    Thiruvananthapuram    Vijayawada    Visakhapatnam   

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Friday Review | Young World | Property Plus | Quest | Folio |


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | Publications | eBooks | Images | Home |

Comments to : thehindu@vsnl.com   Copyright 2006, The Hindu
Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu