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For men only
In the 1980s there was a boom in the magazine market with specialised journals hitting the market. Then came the downslide. Now, it seems there is an upsurge again. Just the other day Arindam Chaudhuri's Sunday Indian hit the market. Barely had the ripples died down than we have Men's Health, a magazine that lives up to its name, the age-old way.
Yes, if stereotypes are to be believed, then all that men look for in a magazine is a bit of skin. And some information about intimacy.
And the first issue of Men's Health provides both in plenty. Unfortunately, there is little to appeal to the mind, little for the grey cells.
Despite a quiet launch in New Delhi this past week, the magazine, priced at Rs.50, somehow is not able to shrug off the image that it is more of the same.
More on the lines of health, fitness and lifestyle magazines of the 1980s and 90s than something radically different or delightfully new.
A Living Media product, it is a glossy publication with international editions and separate editors-in-chief for each country. Here is hoping that there is more cerebral fare to come.
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