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Satyam Cineplex is all set to launch its third multiplex at Nehru Place. ASHIRBAD S.RAHA reports

PHOTO: S. SUBRAMANIUM

NEW DELIGHT Satyam Cineplex at Nehru Place which will soon be opened

It has been a decade of multiplex joy. Yes, nearly 10 years ago when the good old Anupam cinema in South Delhi's Saket area gave way to a multi-screen theatre, many were curious. How can they show two films at the same time, some asked. Some went gaga over the flexible timings. Indeed, PVR Anupam started a trend that has caught on across the country.

Joining this multiplex saga is Satyam Cineplex at Nehru Place that is all set to be a part of the life of cinemagoers. The PVR group might have emerged as a principal player but others like Wave and Satyam are giving as good fare to the paying patrons. Incidentally, Satyam already has two cineplexes as part of this sunshine industry.

After earning a name for itself at Janakpuri and Patel Nagar, Satyam Cineplex's latest outlet will not be too far from a couple of single-screen theatres, notably the recently renovated Sapna, and the popular Paras cinema. Placed by the side of Eros Towers near Intercontinental, Nehru Place, the four-screen cinema hall with a capacity of 994 viewers is expected to open this month. Also slated among the early films to be screened is Amitabh Bachchan's much-awaited Baabul.

According to sources, the strategic location and extraordinary projection system remain the two aspects that make Satyam cinemas a better choice for the movie buffs. It will also house a chain of restaurants, including McDonalds, Pizza Hut and many others. With food and beverage outlets supplementing quality cinema, viewers are expected to enjoy their moments of fun.

Flexible rates

Going with trend, the cineplex will also feature flexible rate strategy. The weekday shows before noon will be cheaper than the evening shows. For weekends, however, there will be a flat rate for all the shows. "Of late it has been a trend that cineplexes try to squeeze out the revenue in the first few weeks itself, ," says a representative from Satyam. With reports of multiplexes doing well in smaller centres like Aurangabad and Latoor, the company is also harbouring plans of penetrating into the national market very soon.

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