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Will Wendell wow Paris?

Designer Wendell Rodricks is all set to make waves at the Paris Pret-a-Porter, one of the most prestigious fashion weeks

PHOTO: MURALI KUMAR K.

A cut above Wendell Rodricks with a model wearing his creation

In what is seen as a fitting celebration of 10 years in business, Wendell Rodricks has been chosen by Paris Prêt-a-Porter, one of the most prestigious fashion weeks, to display his Winter 2007/2008 Collection in Paris from February 1 to 4. The selection of the Goa-based designer was finalised at the Lakme Fashion Week after the French Federation saw his Les Vamps collection, based on the occult tradition of Goa. The collection in midnight black, vaporous white and blood red drew applause. Based on the success of the collection, Wendell was offered two shop-in-shops in Mumbai and Chennai.

New style

Wendell has displayed in Paris three years ago. "This is altogether a different show," says the designer. "First, it is an honour to show alongside names like Chanel, Dior, Armani and Cavalli. Second, it is a challenge because I am known for my summer resort style. But I will give this my best shot to keep the Goa flag flying."

At present, Wendell is associated with a Save Goa campaign against a controversial State regional plan which is feared to destroy Goa's ecology and identity.

"I have had a very busy season. Next week, the Elite Model Calendar will be launched. For now, all I am concentrating on is the Paris collection," says Wendell.

This is the first time ever that the French Federation has invited two Indian designers. Wendell Rodricks was chosen and later designer Narendra Kumar was added to the list.

Leading Indian designers are known to incur expenses as much as Rs.75 lakh to host a show in New York. In this case, the French Federation is funding the entire show and stall for Wendell. "All I need to do is tie-up a sponsor for travel, stay and press relations in Paris. This is a dream deal and I owe it all to Lakme," says Wendell who is due to fly to Paris by end of the month.

A bit of good news for Wendell's admirers across the country: he promises the Paris collection for Winter 2007/2008 will be displayed in Goa at a special presentation soon after his return from Paris.

PRAKASH KAMAT

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