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Love is in the air

Romantic music still rules, say couples as CD sales increase

MUSH RULES Valentine's season finds sales of romantic music albums soaring

Music, they say, is the food of love. And lovers in the city surely believe in this thought. Valentine's day is a time to express your love and if you thought people are finding newer ways to woo their partner in this hi-tech world, may be not. It's not without reason that sales of romantic music albums are soaring. "The demand for romantic albums increases manifold during the Valentine season. Even the music companies cater to this need and release albums accordingly," says Harold, assistant manager - operations, Music World. And the demand he says has been only increasing every year.

Rahul Mukherjee, marketing manager, who was looking for the best CD compilation to gift his fiancé, feels that nothing can ignite a thousand thoughts the way music can. "It can really say what you want to and it makes the other person feel what you feel. And the best part is that there's a song for every romantic moment and mood, which means there's a lot to choose from." And he adds, "Most of these CDs also make for a good collector's item. It's something you can always cherish anytime in your life. And generally, these CDs come out only during this season and are not available otherwise."

Though the music of 80s and 90s that rules with most people, compilations of the various latest hits are doing well too. "In English, sentimental rock is the favourite genre, whereas in Hindi the all time romantic film songs get sold like hot cakes," adds Harold. And this means that people still swoon to the likes of Pehla Nasha, Jiya Dhadak Dhadak, Hello and Paint my love.

Dinesh Gupta, proprietor, Sangeet Sagar, says that unlike a couple of years back when English songs were amongst the bestsellers, this time around it has been more of Hindi songs that are calling the shots. "There are some who buy ghazals as well," he explains.

Amongst the English music series, Because of you, a pack of three CDs filed with popular romantic numbers, is the pick of the lot. While in this Hindi, 100 Love Songs, a six CDs pack with some of the best romantic songs till date, is selling like hot cakes. As for the later, Music World, Banjara Hills, sold over 20 within couple of days and Sangeet Sagar, Paradise, has sold over 50 of it in the same period.

But those looking out cassettes had to return empty handed, as most of these compilations are available only the audio CD format. "It a few years back it would come in both the forms, but no longer," points out Dinesh and explains that only 25 to 30 percent of the customers ask for cassettes.

MANGALA RAMAMOORTHY

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