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It's trendylicious

Here is a website tailored for city women on the hunt for the latest trends

NET TIPS Stacy and Dan Kerzner have a hip platform

With more and more working women now in our cities, time is on a premium not just for the men of the families. If she is married or say, a mother, you can guess the pressure on her to balance home and work, and how she would have to squeeze in as many tasks as possible in a single day. And if she is a single, then well, the colleagues tend to take her for granted for that extra workload. After all, a single with so much time to spare!

So then, with all work and not much play, are the Jills of our cities no more than a bevy of dull girls? Enter the couple, Stacy and Dan Kerzner, all the way from Washington DC, to make a difference in their own way. The platform is trendy.in, just a click away.

Explains Stacy, "trendy.in is a free daily lifestyle newsletter designed to give you the best of what is happening in your city from a woman's point of view." Stacy and her husband Dan, an American entrepreneur, stumbled upon the idea after an India visit in 2005. "We were inspired by the rapid pace of change in India's retail and consumer markets," is how Stacy describes the moment.

Backed by a battery of media professionals, trendy.in, she underlines, "is for the smart, fashion-conscious woman." She can be a college-goer on the look out for the latest haircut or a woman in her 40s wanting to let her hair down at a hip nightclub.

Though at present, the site has information only for Mumbai, Delhi and Bangalore (in Beta form), Stacy promises many more cities to be covered soon. All one needs to do is to register for free on the site and start getting recommendations every day. "Also, we have exciting contests happening all the time," she adds. And no, Stacy underlines that not anything would find a place on their site. "Because we want our readers to trust our recommendations".

Sounds promising. So, if you want to generally be in tune with latest trends, just log on and check.

SANGEETA BAROOAH PISHAROTY

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