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Cleanliness campaign
Among 18 state capitals of India, Bangalore ranks fourth on cleanliness, according to a survey by
Lifebuoy. One of the largest selling soap brands, Lifebuoy has taken steps to enhance health, hygiene and cleanliness awareness in India, by commissioning a pan-India city cleanliness survey — the "Lifebuoy Swasthya Chetna City Meter."
Awareness
Bangalore ranks fourth with a score of 108, as against the all-city average of 100. The areas where they have done well are clean roads, efficient garbage disposal system, greenery and plantations.
Chandigarh emerged the clear winner, with a score of 144 followed by Chennai and Kolkata with scores of 118 and 108 respectively.
Lifebuoy is conducting a "Clean City Drive" across several cities to enhance awareness about cleanliness among its citizens. This survey was conducted by A.C. Nielsen ORG MARG, and covered 18 state capitals, including the metros. It took into account the opinion of citizens on cleanliness in their cities. According to Mr. Vijay Udasi, Associate Director, A.C. Nielsen, "The report was completely unbiased and objective, and ratings were given based on eleven cleanliness parameters - like cleanliness of roads, involvement of municipal bodies, and garbage disposal systems..."
The makers claim Lifebuoy Swasthya Chetna is the single largest rural health and hygiene educational programme in the country. The programme establishes the existence of "invisible germs" and the associated risk of infection. In India, this is important, because diarrhoea, caused by invisible germs, is the second largest cause of death among children below the age of 5 years.
Started in 2002, the project, they say, has touched 30,000 villages and 80 million people.
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