Coca-Cola India has launched “Coca-Cola Speed Jamming” targeting young consumers across the nation. An integrated communication campaign including leveraging digital platforms like mobile phones and the internet is being rolled out. CDMA
mobile phone users and net surfers logging on the interactive Coca-Cola Speed Jamming destination on www.myenjoyzone.com, would be able to access unique meeting and networking opportunities. Participating consumers would also be able to compete in the Mega Hunt for the Coolest Couple in the country, being organised through a series of on-ground events across five Indian cities — Delhi, Mumbai, Bangalore, Chandigarh and Pune.
Youth in other parts of the country too get a chance to be a part of this Coolest Couple Hunt through www.myenjoyzone.com. Regional and national winners will win exciting prizes and also get a chance to meet Bollywood star Hrithik Roshan. They would be able to enter the finals of the “Coolest Couple Hunt” and directly compete with the regional finalists.
The first of its kind innovation has been specially designed to leverage the power of digital technology.
The initiative gives the youngsters an ideal opportunity to both socially connect and also interact with like-minded people.
The on ground leg of the initiative would be complemented by the digital platforms. Consumers can participate in the speed jamming initiative either by logging on to Coca-Cola’s interactive site www.myenjoyzone.com or through the mobile digital platform i.e. CDMA Mobile Phones.
The Speed Jamming destination created by Jump games will provide consumers with opportunities to create their own profile, chat, search for other profiles, make friends online and also meet like-minded people.
Consumers can win points in the form of virtual crowns by rating one another and thus make it to the popularity list. All the participants stand a chance to participate and win “Coca-Cola’s Coolest Couple” initiative.
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