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New look

Pretty good VJ Mia will host Saturday Shuffle

MTV redefines itself for the ‘My Generation’. The tagline ‘MTV Enjoy!’ now gives way to ‘It’s My TV’. And television apart, this change will soon be visible across all platforms – internet, mobile and m erchandise. The new format includes an all new on-air environment, and stylized packaging.The new look has been created taking into consideration views and interpretations of various cross-sections of its viewers. Through a ground activation, What’s your MTV?, the channel got over 15,000 consumers sending their visual interpretations of the brand MTV. MTV rolls out new programs with five new short format shows including “Crazysexycool.com”, “Wear Their Skin”, “It Sucks!”, “Eat This” and “Love Bytes”; 1 new reality show – “iSuperstar” and two new music blocks – “Saturday Shuffle” and “Daily Download”. International VJ Mia will host “Saturday Shuffle” where the viewers will get their fill of five hours showcasing the top of the musical charts.

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