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Become celebrities overnight!

A quick and easy way to grab the limelight

Photo:K.R. Deepak

Winners all Suresh and his family members posing with a poster of Kurkure

We have seen the pictures of megastar Chiranjeevi and star cricketer Sachin Tendulkar on Pepsi bottles or other publicity material. One cannot forget the bubbly Juhi Chawla on the Kurkure packs. Be it stars from films or sports, it would have taken l ong years of toil for them to attain that celebrity status.

Now, how about replacing Juhi on the Kurkure packs with pictures of yourself and your family members? Sounds incredible?

But, it’s true. PepsiCo has launched an innovative campaign – “Kurkure Chai Time Achievers” to promote its popular snack brand through its consumers as brand ambassadors. It gives lucky customers a chance to become celebrities overnight.

Suresh Pasupureddi and his family members from Visakhapatnam and Kolkata have become famous overnight. Suresh who is a Government employee in Kolkata, came to meet his sister Sandhya and their family in Visakhapatnam. He was browsing the Internet when he chanced upon Kurkure recipe contest.

It didn’t take long for him to think of an innovative recipe. During his journeys between Visakhapatnam – Kolkata, he used to have ‘jaal muree’ on the train. He prepared ‘Kurkure masala muree’ on the lines of ‘jaal muree’ adding Kurkure and sent the recipe to the organisers. He never imagined that his recipe would be selected from the scores of others from across the country.

“I was surprised when someone from the company rang up and told me that my recipe was selected. Subsequently, the organisers called on me and a photo shoot was arranged in which I posed along with my sister and her daughter,” Suresh says.

Sandhya and her daughter Swathi are also thoroughly basking in the glory. Swathi is excited about her school friends calling in on her after seeing her picture on the Kurkure packs.

Once the 10 lakh packs with their pictures are distributed across the country, there is every chance of their getting calls from their relatives and acquaintances.

When Suresh and his family members have already become the winners, what’s the point in participating in the recipe contest?

You and your family can be featured on the next 10 lakh packs, if you are lucky. What’s more? Consumers have the option of posing with their biological families or creating their own families with friends and colleagues for the purpose of the initiative. There could be four adults (above the age of 12 years) for this purpose.

Criteria

“The recipe should be convenient to make, quick to make and should go with chai (tea) time. This doesn’t mean that the snack has to be taken along with tea. The preparation should be spiced up with Kurkure,” says PepsiCo vice president Sunil Kumar. Interested persons can email their recipes to teatime@kurkure.co.in or www.kurkure.co.in or write to the address given on the packs. Cookbook author Nita Mehta will judge the recipes.

“The nation-wide campaign will be on till the year-end,” says assistant manager of PepsiCo Bhagyasri.

With five months still to go, there are fair chances of your becoming brand ambassadors and hog the limelight.

B. MADHU GOPAL

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