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‘Originals’ in India
Adidas India has just launched its global lifestyle brand, adidas Originals in the country with the opening of its first store in New Delhi’s Connaught Place. Andreas Gellner, Managing Director, Adidas India, inaugurated the store and welcomed
the brand’s ambassadors in India – Nikhil Chinappa, Nina Manuel and Rosa Catalano. The store will provide a range of products across footwear, apparel and accessories. Gellnersaid, “It is a pleasure for me to announce the launch of adidas Originals in India with the opening of the first store in New Delhi. Adidas Originals as a brand stands for individuality, creativity and self expression which is reflected in our collection.”
Fall/Winter collection
The store presents the adidas Originals Fall/Winter 2007 collection in the international Sports Heritage Lifestyle (SHL) format, which features predominantly white interiors with blue highlights “offering the consumer a highly stylised boutique feel.” The collection comprises five key ranges including Ali by adidas, Respect M.E. by Missy Elliot, Porsche Design, Freizeit and Urban/Core.
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