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All that fizz
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Here comes a new fruit drink
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Surya Food & Agro Limited, a leading manufacturer of biscuits, has just launched its new label of fruit drink, Fresh Fizzy in apple and orange flavours. With this, the company enters a new and fast emerging category, carbonated fruit drink. Boll
ywood star Vivek Oberoi has been chosen as the brand ambassador for Fresh Fizzy, who launched the product at a gala event at New Delhi’s Le Meridien the other day. B.P. Aggarwal, Chairman of Surya Food, says, “The company had a turnover of 400 crores between 2006-7, which speak volumes about consumer faith in us.” The company produces well-know biscuits like Priya Gold, Treat and Fresh Gold at its manufacturing units in Greater Noida, Lucknow, Surat , Bhiwadi and Hyderabad. He says the company’s plant at Greater Noida will produce one lakh litres of Fresh Fizzy daily. Fresh fizzy is available in 1 litre, 500ml and 250ml packs.
He mentions that the company is working towards launching its brand of chocolates by the next year.
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