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Technology turns trendy

Active crystals

Now, USB memory keys and earphones studded with crystals



accessories Memory keys and earphones

Swarovski reached a new milestone in its fashionable history when it struck a mutually creative partnership with Philips to come up with “Active Crystals” – a collection of earphones and USB memory keys made of silver and glittering crystals.

Launching the range at Past Forward, Rudy Provoost, CEO, Philips Consumer Electronics, said, “The alliance enables us to enter the market of luxurious electronic accessories for women.

It will create a unique value proposition combining Philips’ leadership in technical innovation and Swarovski’s luxury aspiration.” According to Daniel Cohen, Member, Swarovski’s Executive Board, “The line establishes a new level of compatibility between art and state-of-the-art technology, poetry and precision.”

The collection features Space (a faceted crystal embedded on the silver metal of headphones), Mirage (earphones adorned with oval-faceted crystal), Heart Ware and Heart Beat (both USB memory keys that can be worn as stylish pendants).

While the earphones will make you smile from ear-to-ear, the memory keys are sure to add a dash of attitude to corporate dressing.

The silver hearts open to reveal the memory key with one gigabyte capacity.

Lock In and Lock Out memory keys can be attached easily to key chains, loops or wallets. The cylindrical creations are encrusted with faceted crystal baguettes. Going beyond beauty, all the models are given a user password to protect sensitive information.

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