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Shop on air!
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Network18 brings shopping to your home
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How about shopping from your couch? With the retail sector going through a boom, now Network18 is coming up with a 24-hour channel dedicated to home shopping. Called HomeShop18, the channel is an attempt by the group to consolidate its presence in th
e virtual retail space. The group already has a website and catalogue dedicated to home shopping.
Sundeep Malhotra, CEO, HomeShop18, says, “It’s a completely new distribution platform for retail. The malls have reached 30-35 cities, but there is a customer waiting to be tapped in other cities as well. HomeShop with footprint in 2,000 cities across the country would be able to cater to this demand.” “We have around 1,700 products and services from camera and jewellery to insurance. For instance, if you want to deliver a gift this Diwali to friends in 10 different cities, we can do it.” Sundeep adds that with the Internet the reach was limited as there are around 35 million Internet users in India. “We have cash on delivery option, where a person can pay the price after feeling the product. Some people feel paying through credit card is not safe. Also, we will return full money, if the customer doesn’t like the product within 15 days. No questions would be asked. We bear the cost of delivery too. Then there is a call centre working round the clock to answer customer queries. .”
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Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
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