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Kollywood unplugged
The most difficult slot to market on Tamil television is the 9.30 to 10 p.m. one, what with popular serials telecast on all channels. Vijay TV has always been a forerunner in presenting new formats and shows to break the monopoly of serials in that s
lot. From October 29, Vijay experiments with a film-based programme “Night Show @ 9.30 p.m.” The exclusive series airs on prime time from Monday-Thursday and is dedicated solely to Kollywood happenings, interviews, reviews, gossip, audio releases and new releases. On Mondays, “Arindhadum Ariyadhadhum,” will feature interviews with popular stars, on Tuesdays, it’s time for gossip in “Cinema Kaaram Koffee”. On Wednesdays, “Reel Pathi Real Paathi” will see the trio Nandu, Vandu and Chendu back with updates of the latest happenings in tinsel town. On the film review show “Madan’s Thiraiparvai” on Thursdays, film critic Madan will air his views. Madan will review one of the week’s new releases and interview the cast and the crew.
Will Vijay TV be able to attract die-hard serial viewers with its latest Kollywood masala?
SREEDHAR PILLAI
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