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Invitation to dream
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The Kerala Tourism Department has launched fresh initiatives to woo domestic tourists
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Doors wide open Explore Kerala through the year
With a richly endowed land, Kerala Tourism Department has a lot going for it straightaway. And through a set of fresh initiatives, the Department is trying to maximise the benefit of being in such an advantageous position. As part of this effort, it
has chalked out programmes aimed at wooing the domestic tourist. First in line is a series of events, referred to as “road shows”.
Mumbai, Delhi, Ahmedabad, Hyderabad, Kolkata, Bangalore and Chennai are on the target list. The Department believes that the Chennai Road Show, which took place recently, has fostered fruitful dialogues between hoteliers and tour operators from Tamil Nadu and Kerala.
No off-season
Sanjay Kaul, director, Kerala Tourism, said the accent was on making Kerala super-attractive during the off-season (April to September) with a slew of packages. Now, the off-season has been dubbed ‘Dream Season’ (for details, log on to www.keralatourism.org/dreamseason).
The Department is also trying to promote ‘plantation tourism’ by bringing in more players within the ring. Subsidies are promised for anyone prepared to set up a tourist infrastructure connected with a plantation. ‘Wake Up To Malabar’ seems a well-planned step towards opening up the lesser known areas of Kerala. The focus of this programme: Malappuram, Kozhikode, Wayanad, Kannur and Kasargod.
For more information about these and other programmes, visit keralatourism.org.
PRINCE FREDERICK
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