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The perfect Mrs
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Maureen Wadia flags off Bombay Dyeing Gladrags Mrs India 2008
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Makings divas Mureen Wadia
Maureen Wadia is seasoned to the flashlights. As hordes of photographers gear up for the flash frenzy, Maureen guides the aspiring Mrs India contestants to pose. “First, all to the left, to the centre and then to the right,” she along wit
h the models systematically sways for all the photographers. This will be just part of the training for the aspirants from North India, who had congregated at New Delhi’s China Garden restaurant to nurture their dreams to stardom.
Spurring them on to glamour and modelling, post-marriage and babies, is Maureen. Bombay Dyeing Gladrags Mrs India is into its seventh year now.
“When I looked around, I found married women were off the glamour shelf. They were forced to be Page 3 personalities. Page 3 is passé,” declares Maureen, explaining the idea behind the Mrs India contest.
“The idea is not to turn these women into Bollywood or Balaji heroines. But to help them live life with renewed confidence and vivaciousness,” she says.
But the 25 married women who will vie for the Mrs India 2008 later this year will have to subscribe to the clichéd pre-requisites. In the contest, touted to be a chance for all on the wrong side of 25, “to be a girl again”, the contestants are expected to be “glamorous,” “attractive,” “vivacious” married women with a “pleasing personality” to boot.
Back to normal life
Maureen says, post-contest, the women “go back” and “re-adjust” to home life.
“I give them a lot of grounding, a lot of emotional nutrients. The idea is to make them strong,” she says. But she admits, at times, participants arrive with misplaced expectations. “There are cases where the women are disgruntled and become part of the contest to prove a point to their husbands,” she adds.
Mrs World will this year pick contestants from smaller cities in Orissa and Rajasthan as well as from Shillong, Darjeeling and Kanpur.
“In a way, the husbands of women from smaller cities are more supportive. Men in the metros are a little intimidated by women,” observes Maureen. But she vouches things have turned for the better in the past few years.
“Men do not want their wives to be a trophy anymore. They want to be proud of them,” says Maureen optimistically.
But ask her if the contest forces women aged between 25 and 55 years to fit into a norm, Maureen retorts, “If they can fit in being a wife, mother and a career person, why cannot they be in a position to remain fit?”
“The purpose is not to chase them to the gym but to make them confident,” emphasises Maureen.
P. ANIMA
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Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
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