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The perfect Mrs
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Maureen Wadia on the Gladrags Mrs India 2008 contest
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Making divas Maureen
As hordes of photographers gear up for the flash frenzy, Maureen Wadia guides the aspiring Mrs. India contestants to pose. “First, all to the left, to the centre and then to the right,” she along with the models systematically sways for t
he photographers. This will be just part of the training for the aspirants from North India, who had congregated at New Delhi’s China Garden restaurant to nurture their dreams to stardom.
Spurring them on to glamour and modelling, post-marriage and babies, is Maureen. Bombay Dyeing Gladrags Mrs. India is into its seventh year now.
“When I looked around, I found married women were off the glamour shelf. They were forced to be Page 3 personalities. Page 3 is passé,” says Maureen, explaining the idea behind the Mrs. India contest.“The idea is not to turn these women into Bollywood or TV heroines. But to help them live life with renewed confidence,” she says.
But the 25 married women who will vie for the Mrs. India 2008 title later this year will have to subscribe to the clichéd pre-requisites. In the contest, touted to be a chance for all on the wrong side of 25 “to be a girl again”, the contestants are expected to be “glamorous,” “attractive,” and “vivacious” married women.
Maureen says, post-contest, the women “go back” and “re-adjust” to home life.
“I give them a solid grounding, a lot of emotional nutrients. The idea is to make them strong,” she says. But she admits, at times, participants arrive with misplaced expectations. “There are cases where the women are disgruntled and become part of the contest to prove a point to their husbands,” she adds.
Mrs. World will this year choose contestants from smaller cities in Orissa and Rajasthan as well as from Shillong, Darjeeling and Kanpur.
P. ANIMA
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Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
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