Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
Teaching kids road sense
|
The City Traffic Police and the Ernakulam Insurance Institute have launched a ‘Road Safety Campaign’
|
Accidents are on the rise and accusing fingers are pointed at several targets: rash driving, bad roads, bad use of roads, like crossing without taking proper precautions. The rise in the number of road users, pedestrians and vehicles is another major
cause of accidents.
Most of the reasons cannot be helped, but what can be remedied is this: More care taken in the safety sector, when using the road. The best segment of population to be targeted is the students, for they are tomorrow’s hope.
So, the Kochi City Traffic Police in association with Ernakulam Insurance Institute has launched a ‘Road Safety Campaign’.
Safety campaign
“We are focusing on the college and school students as a majority of road accident victims happens to the students. Students are the largest segment of road users and if we could make them more aware about the need for a good road culture, it will definitely help to bring down the number of road accidents”, says G. Sankar, secretary, Insurance Institute of India, Ernakulam Chapter. The highlight of the ‘Road Safety Campaign’ is the workshop on traffic rules and safety aspects for pedestrians, which will be organised in all the colleges and schools in the city.
The Kochi City Traffic Police will give lecture-demonstrations along with an audio-visual presentation. Ernakulam Insurance Institute will be displaying bill boards in all the schools enlisting the traffic rules to be observed and safety measures to be adopted. Besides, literature on road safety and traffic rules will be distributed among students and other members of the public.
They are also planning to produce an animation film so that the message can be easily be communicated to the younger crowd, through whom the organizers hope to reach the parents and elders.
Annually, the social cost of road accidents in Kerala is estimated to be a staggering 6600 crores. Road accident per thousand vehicles is around seven, which is one of the highest in the world. Accidents involving pedestrians is also very high.So, insurance costs are mounting too.
SUNIL NALIYATH
Printer friendly
page
Send this article to Friends by
E-Mail
Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
|
