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Rahman’s buzz
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When development goals meet the maestro
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Rahman Raises the bar
Legendary music director and singer A. R. Rahman, the United Nations and Endemol have partnered with the soon-to-be-launched Hindi general entertainment channel, 9X, for a unique show.
Titled “Mission Ustaad” , it will feature Rahman and some of the best singers and entertainers, who will provide engrossing musical entertainment for a cause.
Commenting on the show, Rahman said: “I am delighted to be part of ‘Mission Ustaad’. Many eminent names from the entertainment industry will join me on the show. I am convinced the partnership between 9X, the UN and Endemol will help awaken Indian viewers, and “Mission Ustaad” will touch the hearts of the nation."
Maxine Olson, UN Resident Coordinator, said: “We want to make poverty history through awareness and action around the Millennium Development Goals. We believe ‘Mission Ustaad’, our joint endeavour, will inspire millions to action and thereby fulfil every Indian’s right to work, education and health.”
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