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Fan frenzy


The Bollywood Diwali release frenzy worldwide is unbelievable. Families and friends are divided on what films they should see first — SRK’s “Om Shanti Om” or Sanjay Leela Bhansali’s “Saawariya”! Never before in the history of Hindi cinema has there been such stiff competition from Thiruvananthapuram to Toronto, as both the films are trying to woo youth audiences across the globe. The films, releasing on November 9, have unleashed the biggest ever publicity campaign in Indian film history. A number of theatres in Northern India are getting spruced up for it. And the trade in Mumbai and New Delhi is expecting longer queues, when advance booking opens for both the movies this Sunday.

SREEDHAR PILLAI

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