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Deepavali day ratings

According to sources in the advertising industry, Tamil channels on Deepavali day (November 8) clocked the maximum ever single day advertising revenue through their entertainment-based programming! The prime viewership was for the blockbuster movies telecast on five channels, next came programmes on Deepavali releases, and the third for the star interviews, depending purely on the actor’s box-office reach! The bad news for the Tamil film trade was the new releases did not take a great opening on Deepavali day, as people preferred to sit at home and watch Kollywood entertainment which came free and unlimited!

SREEDHAR PILLAI

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