Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
More entertainment
At the last count there were approximately 336 television channels in India in various languages. Yet another General Entertainment Channel (GEC) in Hindi, 9X was launched recently. The television and advertising industries in the country eagerly wai
t to find out whether the new channel will make a mark in the cluttered Hindi GEC market. 9X is being promoted by Peter and his wife Indrani Mukerjee of INX Media. Peter who? Well it is Peter Mukerjee, formerly of Star TV, the man who made Star Plus, India’s biggest GEC brand, with his smart programming and packaging. INX Media founder and group executive director Indrani Mukerjee says: “We aim to provide complete family entertainment.” Peter’s favourite content provider Ekta Kapoor and her Balaji Telefilms is producing two dramas, “Kahe Naa Kahe”, and “Kya Dill Mein Hai” in which she will introduce two young female leads. Smriti Irani’s Ugraya Entertainment is producing “Mere Apne.” The serial, which stars Smriti, also marks the television debut of former star Vinod Khanna, who rose to fame in the early 1970s with a film bearing the same title! Similarly, veteran actor Tanuja will star in the comedy serial “Babban Bhai vs Bimala Tai.” Siddhartha Basu’s Synergy Adlabs is making its debut in fiction programming with a romantic daily drama, “Jiya Jale” featuring a newcomer in the lead. 9X is all set to pull off a coup by doing a reality musical show “Mission Ustaad”, which marks music maestro A.R. Rahman’s debut in Hindi television.
SREEDHAR PILLAI
Printer friendly
page
Send this article to Friends by
E-Mail
Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
|
