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Just click for music
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The portal, www.saregama.com will be a one stop shop for entertainment products
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It’s music at the click of a mouse. Saregama India Ltd., the flagship music company in India will soon be one of the largest aggregators of Indian music with 4.6 million tracks that will be made available on their soon-to-be-launched portal
211; www.saregama.com. This is apart from close to three lakh music tracks that Saregama itself owns.
Saregama recently tied up with Archies Music, a division of the famous card sellers. In addition to other music labels like Yashraj, Sony BMG, EMI Virgin, Tips and HOM Records, which includes all leading regional labels, Saregama has also tied up with Orchard Enterprises, Inc, a leading global digital distributor and marketer of music and Digital Music Group, Inc. With these tie-ups www.saregama.com is slated to be the largest digital music aggregator in India.
Gautam Sarkar, Head Licensing who helped ink these alliances added “We strongly believe that the future of the music industry is ‘digital’. With this 4.6 million track offering, Saregama has strengthened its positioning as the largest digital music aggregator.”
Commenting on the aggregation, Gavin Dabreo, Chief Marketing Officer says, “ www.saregama.com will provide users a holistic digital entertainment experience. With the growth of the digital medium, the portal will become a one stop shop for entertainment products.”
Indian currency
The portal allows the users to download all music in exchange of Indian currency. With this Saregama India will be the only music company to provide downloading of music in Indian currency. Recently Saregama has also introduced a test pilot wherein users could download music through kiosks in Bangalore. There are plans to extend that to more than 1500 kiosks across India.
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