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Festival offer is a useful sales promotion tool to attract the attention of consumers and create a demand for the product. Festival season is the right time to sell as people are on a purchase mode. Sellers clear their old stocks or second grade goods and earn profit. They also increase the original price of the product and then offer discount on it. It is actually the sellers who benefit by these festival offers than the consumers. Hence the consumers should be very careful in selection of products. Festival offer is real only if both the consumers and sellers benefit from it.

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