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Just for your curves
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Jealous 21 is out with three new snug jean fits, wider at the hips
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DIFFERENT STROKES Pooja Chitgopekar loves the fit
Finally now there are pairs of jeans which actually fit Indian body type. Jealous 21 by Indus League Clothing Limited launched three pairs of jeans which measures and takes into consideration the body proportions of large-hipped Indian women.
After years of scrambling in denim shops for the perfect jeans, and compliment and flatter your figure, there may be a collective sigh of relief. People have finally got thinking and figured out what suits a typically curvy figure. So gone are the days when you have to fruitlessly slim down and sweat it out at the gym, struggling to zip those jeans up just because they just refuse to budge over those hips.
Jealous 21 launched three pairs of snug-fit jeans for different hip types – “Hottie”, “Hourglass” and “Bootilicious”. “While the slim or Hottie style has an eight inch difference between the waist and the hip, regular or Hourglass has a ten inch difference, while curvy or Bootilicious has an eleven inch difference.” Says Bina Mirchandani, Brand Head of Jealous 21: “We have done research on the Indian woman’s body structure, which is completely different from that of her Caucasian counterpart.” So, she says that they came up with the solution of jeans that look like they’ve been custom-made to fit the Indian woman’s hips.
Miss Earth Pooja Chitgopekar strutted on the ramp, showing off a “Hottie” pair that fit like a glove. She comments on the collection: “Well, these jeans suit my body type so well in every aspect — length, hips and waist — that I don’t have to get them altered.”
She is happy that brands are looking into what the Indian customer are looking for, which is markedly different from what is suited for the Western market. “It’s important to know what kind of a market you cater to, and what needs they have.” She adds, “Finally, here is a brand that takes these aspects into account and don’t just dump jeans meant for someone else on us.”
Jealous 21 jeans are available at the first floor of Sigma Mall, Cunningham Road, CMH Road in Indiranagar, Lido Mall, Cosmos Mall, Bangalore Central and Pantaloons.
A.M.
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