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Bubbles from Down Under
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Dennis Lillee Wines will be in India by 2008
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Wine in India might not be commonplace. But it is no longer exotic. Exploiting this growing market the Australian Trade Commission is showcasing award winning Australian wines at the International Food, Drink and Hospitality Exhibition (IFE 2007). A
wine tasting at the Australian Commission provided a platform to display the Dennis Lillee label. This cabernet sauvignon (a dry red wine made from a black grape) is from the Margaret river region in Western Australia. The pavilion will showcase award winning wines from this region and South East Australia.
Australia is now the fourth largest global wine exporter, after the original wine countries of France, Italy and Spain. Michael Carter, Trade Commissioner, Australian Trade Commission, feels that India is an exciting market, because of the size and scope of the middle class. Also, he feels that unlike China, which has a bias towards red wines, India is more neutral. Around 30,000 cases of wine are imported annually from Australia.
Around 10 wines will be showcased at the IFE. The plan is to bring in at least 25 by the next year.
The Dennis Lillee label is to be introduced to India in the first quarter of next year. Considering India’s connection with cricket, it was felt that the wine could “grow into” Asia through the cricket connection. It is called “25 Steps”, after the length of fast bowler Dennis Lillee’s run-up. Mat Lewis representing the company, feels.
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Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
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