Online edition of India's National Newspaper
Saturday, Dec 22, 2007
Google

Metro Plus Madurai
 Published on Saturdays

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Friday Review | Cinema Plus | Young World | Property Plus | Quest | Folio |

Metro Plus    Bangalore    Chennai    Coimbatore    Delhi    Hyderabad    Kochi    Madurai    Mangalore    Puducherry    Tiruchirapalli    Thiruvananthapuram    Vijayawada    Visakhapatnam   

Printer Friendly Page Send this Article to a Friend

Changing trends

The signals coming from the Kerala television scene have shocked the ad world and television rating agencies.

Kerala has become the first television market in India where reality shows score over serials.

Women and children, basically the family audiences, now prefer reality shows to daily soaps. The “Idea Star Singer” show on Asianet touched a TRP of 22.4 in its 100th episode, the highest ever in the Malayalam television history!

There are at least 10 reality shows today across Malayalam channels offering unheard of prizes, ranging from luxury upmarket apartments to high end cars.

SREEDHAR PILLAI

Printer friendly page  
Send this article to Friends by E-Mail

Metro Plus    Bangalore    Chennai    Coimbatore    Delhi    Hyderabad    Kochi    Madurai    Mangalore    Puducherry    Tiruchirapalli    Thiruvananthapuram    Vijayawada    Visakhapatnam   

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Friday Review | Cinema Plus | Young World | Property Plus | Quest | Folio |

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | Publications | eBooks | Images | Home |

Comments to : thehindu@vsnl.com   Copyright © 2007, The Hindu
Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu