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Positive pressure Students are encouraged to donate regularly when they see their peers do it

Promoted by Terumo Penpol Limited, there are 11 such units in the city. Mary, Club 25 coordinator at the college, along with other members of the initiative, organised four blood donation camps in a single year on the campus premises which brought them the recognition.

“When students see their peers do it they are encouraged to donate ,” says Mary.

“Donating blood becomes a voluntary act only when it is given without being asked and not knowing whom it goes to,” says Baby P.S., public relations officer, Terumo Penpol Limited.

Club 25 originated in Zimbawe in 1989 among student donors who became so attached to the cause that when they completed their schooling they decided to create the Pledge 25 Club, committing to make at least another 25 blood donations before the age of 25.

They also pledged to lead healthy lives . With research having proved that donors who give blood of their own free will without the expectation of payment are the ‘safest’ donors, the venture served as an example for several countries facing blood safety problems .

“It started as part of our Corporate Social Responsibility programme. People with Thalassemia, Haemophilia and the like need regular transfusions. The demand is such that we can never say enough. If you need blood, you know where to call, right?” Mary signs off.

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