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Jeev began the campaign by being the first signatory on “The Pledge” of the campaign and he will also encourage consumers to sign the pledge to never drink and drive.

“Winners always stay in control – never drink and drive,” is the responsibility message Jeev and Johnnie Walker are seeking to spread.

The New Delhi campaign was the first in a series of events planned in many Indian cities. “My advice to anyone who is going out and who wishes to drink is to make sure that they don’t drive home. Stay in control or designate a driver, take a taxi or use public transport,” Jeev said during the launch.

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