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Thursday, Jan 10, 2008
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Jackpot The winner will get a Hyundai i10 car

Private radio channel, Big 92.7 FM recently roped in an Indian superman to promote the newly launched care i10, in association with Hyundai Motors, through a “Chipko Contest”. The term, “chipko” comes from Spiderman’s ab ility to stick (‘chipak’ in Hindi) to anything.

The event that took place at City Mall, Rajouri Garden in New Delhi, saw Spiderman sticking himself to the car. The contestants had to follow suit and ‘chipko’ to the car for 72 hours to win the contest. The event saw many people taking part with the help of the guidelines provided by our super hero.

The desi Spiderman even entertained the crowd and posed for pictures with a bunch of eager kids.

This Spiderman will now travel to different cities for similar contests. The short-listed candidates will be through medical tests, after which they can take part in the competition.

The finalists will compete with each other to win the Hyundai i10 car this Friday across Delhi, Mumbai, Kolkata, Hyderabad and Bangalore.

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