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Big leap
In a significant move that will help in the dissemination of documentaries, the Public Service Broadcasting Trust (PSBT) and New Delhi Television (NDTV) have entered into a significant partnership for the promotion of documentary and reality films. P
SBT’s films are telecast on Doordarshan every week. They are now being telecast each month on NDTV’s flagship channel NDTV 24x7, as part of the NDTV series ‘Documentary 24x7’, every Thursday at 9:.0 p.m. with a repeat telecast on Sunday, 1.30 p.m.
The partnership provides an ideal platform for the exploration of myriad issues that these documentaries deal with and for enhancing the viewership of powerful and insightful content. The effort is likely to go a long way in creating and encouraging a public culture of documentary appreciation and engagement.
‘Praiseworthy’
“We welcome exposure for the excellent films produced by PSBT on a private commercial channel. With the terrible decline in the standards of commercial television, this is a very praiseworthy effort by NDTV. Our films are produced by independent filmmakers, most of them young, partially funded by Doordarshan. The future for public broadcasting lies in efforts such as these that demonstrate the potential of public-private partnerships,” says Adoor Gopalakrishnan, eminent filmmaker and Chairperson, PSBT.
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