Metro Plus
Bangalore
Chennai
Hyderabad
New-age Fiats set to spice up Indian market
Fiat is gearing up to produce the Linea saloon at its Ranjangaon facility. The tools and assembly lines are being readied for the start of production, which will also include the Grande Punto hatchback in the coming months.
Recently, Fiat’s Head of Group Style, Christopher Reitz, shed some light on the design and styling of the Linea and the Grande Punto. The Linea was designed to look contemporary, but also to appeal to buyers for a long time. Since the car will be sold in diverse markets, the styling also had to be acceptable to a broad range of tastes. An important factor was the choice of materials used, especially on the inside. The car had to feel rich, but the price of materials used had to be kept within limits.
The new corporate logo, with a maroon background and stylised lettering, is intended to illustrate the turnaround in Fiat’s fortunes, which has seen its stock rise three hundred percent in the last three years. The Fiat brand’s reinvention extends beyond the new logo however, and a bold two-part grille with a slim rectangular mesh is seen on the Linea and Punto, as well as the new Bravo hatch, which, incidentally, will be sold in India as a Completely Built Unit (CBU).
Fiat is targeting cumulative sales of 60,000 units with the Linea, Grande Punto and Palio Stile. The Linea will use a version of the 1.3-litre Multijet diesel, albeit in a more powerful 90bhp guise, as opposed to 75bhp in the Grande Punto and Palio Stile.
Printer friendly
page
Send this article to Friends by
E-Mail
Metro Plus
Bangalore
Chennai
Hyderabad
|
