Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
STUDY
Are you sad?
|
Don’t go shopping when you are sad. It could leave you broke
|
PAYING THE PRICE Of sadness
Sad people tend to spend more while purchasing a commodity than people in a neutral state, says a new study. People feeling sad and self-focussed spend more money to acquire the same commodities than those in a neutral emotional state.
Previous studies have also shown a direct link between sadness and purchasing power. During the study, the subjects were shown either a sad video clip or one devoid of human emotion and asked to purchase an ordinary commodity, like a water bottle, at various prices.
Sad condition
The findings revealed that the participants assigned to the sad condition offered almost 300 per cent more money to buy the product than “neutral” participants.
The researchers discovered that increased self-focus drives the connection, a finding that expands understanding the impact of emotions on decision-making.
This was due to the fact that sadness and self-focus cause one to devalue both one’s sense of self and one’s current possessions.
Moreover, it increases a person’s willingness to pay more for new material goods, presumably to enhance sense of self.
ANI
Printer friendly
page
Send this article to Friends by
E-Mail
Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
|
