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Bring the questions on …
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Quiz Marketing Masterminds was a fun-filled session
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Photo M. Periasamy
What’s the answer? At the quiz
It was a slow take off. But, picked up gradually, and the landing was excellent. That sums up Marketing Masterminds, the business quiz, where the young brains from management and advertising background battled it out, displayed the
ir intelligence, and took home a lot of cash prizes.
The quizmaster M. Rangarajan, packed in a lot of surprises, and ensured that it was yet another fun-filled session of questions and answers. “A quiz becomes easy or tough based on the calibre of the participants. Making an attempt to crack the questions is important,” he told everyone at the start of the event. An active participation from the audience was an added highlight.
Advertisement guru David Ogilvy, Editor of Times Now news channel Arnab Goswami, the logo of Mount Blanc, Mills and Boon, DINKS (Double Income No Kids) families… all figured in Talking Straight round.
Trolleyology
The question on ‘trolleyology’, a term used in the retail marketing, to study the behaviour of consumers based on the goods he puts into the trolley, brought a smile on everyone’s face, all for the wrong answers. “Study the trolley to study the personality. Simple,” smiled the quizmaster.
The State-level event, organised by the department of Commerce of Sri Ramakrishna College of Arts and Science, saw participation from about 20 colleges, and a total of 58 teams.
The top eight made it to the dais for the final battle. And it was three teams — Dr. G.R.D College of Science, PSG College of Arts and Science and CMS College — who took centrestage with their performance.
In the name game round, getting the right answers from a set of jumbled words, be it reliance, marketing, Microsoft or Apple i-pod, was a cakewalk. And, the juicy bit in the next round was the question on ‘google juice’, a site optimisation programme that allows a website to be featured in the top 10 on a google search.
Be it identifying the logo of Grameen Bank or naming the brand of soap that the former Pakistan cricketer Imran Khan modelled for in India during his heyday (Cinthol), the winners were the audience, all the way.
Subhash Chandra of Zee Network, the GRD team identified, after all the teams gave it a pass. “Everyone is hooked on to Jodi No. 1, Arasi and Maanada, Mayilada programmes, and no one watches news channels. And, that’s the reason you fail to identify such personalities,” the quizmaster commented.
Brand cross was packed with action. And, the clues were thrown open to the participants for the answers on Tami flu, Maruti Esteem, Moser Baer, Vaio, Maggie and FedEx.
The good times continued, and the questions on ‘husband chair’ given to husbands at textiles and jewellery outlets to wait when their wives shopped for goods, identifying the Complan girl and boy (Shahid Kapoor and Ayesha Takia) followed.
K. JESHI
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