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Gold and beautiful
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The Gem and Jewellery India International Exhibition played host to some unusual designs
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EYE-CATCHING DESIGNS Models sport lightweight designs in gold
All that glitters is not gold,” goes the saying but at the Chennai Trade Centre all that glittered was gold and more, for it played host to the fifth edition of the Gem and Jewellery India International Exhibition (GJIIE). Organised by the Madras Jewellers and Diamond Merchants Association (MJDMA), the three-day exhibition saw a variety of designs from all over India and Thailand.
Touted to be the largest Business to Business (B2B) Trade Show in South India, the highlight of this extravaganza was the fashion show. The fashion show choreographed by M.S. Shridhar had models and technicians specially brought in from Bangalore. The show began with the hosts for the evening, Vijay Adhiraj and Shweta Menon welcoming the audience. Then came the scintillating performances by dance troupes Body Language and 5678. Soon the much awaited fashion show began with the first round displaying antique jewellery by Shree Ganesh Jewellery, Kolkata. The bare-chested male models were quite a draw but the only eye-catching design was a big round pendant set in gold, which resembled a miniature tyre.
Showstoppers
The next round had kids displaying a collection of children’s jewellery in gold and silver. The kids definitely were showstoppers as they walked down the ramp in fancy garbs and stilettos. The jewellery for this round were displayed by Sakariya and Auro Gold. The next round saw some lightweight designs in gold by Laxmi Jewellery. Next to follow was the bridal wear round, with designs from Peeyar jewellery (Thrissur). And finally it was the Western wear round with designs in white gold, platinum and diamond from Gitanjali jewelers. Though patterns in gold dominated the show, the diamonds in the western corporate collection had a few striking designs but the rest seemed the usual. That apart the only other designs that seemed to create a flutter was the blouse made in gold, which was part of the bridal collection. The event also saw the felicitation of the organizers and participants and speeches by Pravin Mehta (President MJDMA) and Uday Vummidi, (Chairman GJIIE) who announced their tie up with CMB India, Hongkong promising to make the show a bigger one and an international event the next time onwards. Also present at the do was actor Prashanth with his mother, father and sister in tow.
Though shows like these are common, one fails to understand why something as delicate and intricately designed as jewellery, should be displayed in a fashion show as the attention of most of the audience remains affixed on the models sashaying down the ramp than on the jewels (begging for attention) that the models adorn.
PRIYA PAITANDY
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