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Swift sales

Increased demand for the diesel version of the car


S>ales of the much-awarded Hyundai i10 leapt ahead in January, with three times as many units being sold compared to December 2007. Hyundai has ramped up production of the car to two shifts in order to meet surging demand.

The Swift sold the maximum number of units in a month since it was launched in 2005. Increased demand for the diesel version contributed to this strong performance. The Swift is also benefiting from the trend of buyers graduating from basic to premium hatchback models. Chevrolet Spark sales have also perked up to a record high of 2,639 units this month. Aggressive pricing and increased advertising seem to have done the trick.

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