Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
Old age wisdom, new age style
|
Arthashastra for insights on handling workplace issues
|
RADIO FOREVER Incorporating spiritual aspirations at the workplace
Forget all those celebrity management and lifestyle gurus. WorldSpace satellite radio is tapping into some really ancient wisdom on their wellness channel Radio Moksha. Ask Chanakya, one of two new shows on the channel aimed at the
young urban professional, turns to Kautilya’s Arthashastra for wisdom on handling workplace issues.
“This is the oldest management text in the world, believed to have been written by Chanakya right here in India,” says Harish Puppala, assistant programme director at Moksha. Every week, Arthashastra expert Radhakrishnan Pillai will choose a topic and discuss what the 5000 verses of the ancient text have to say about it, before opening the show to questions from listeners.
Radio Moksha began back in 2005 in an attempt by WorldSpace to fill the gaps in Indian offerings on radio. “Talk radio was a largely unexplored radio format—most channels played only music,” says Seetal Iyer, group programme director at WorldSpace. “The movement towards health and living well, stress management and gurus was huge, and we felt it leant itself really well to the talk radio format.”
Over the last few years, the channel has morphed into a complete wellness station. Says Seetal: “There’s a lot of room for debate and discussion, and you can really get into the debt of issues in radio—the listening habit is typically above an hour. After self-help books, there’s nothing better!”
DIVYA KUMAR
Printer friendly
page
Send this article to Friends by
E-Mail
Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
|
