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Monday, Mar 10, 2008
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Cellular books

Penguin Books India is all set to reach out to mobile users in partnership with Mobifusion to make content available on the mobile platform.

The partnership that will begin with a focus on the Indian consumer base will look to a global roll-out in time, expanding to include Penguin’s global brand and an array of international products.

The Penguin-Mobifusion partnership will begin with content from three Penguin books – The Joy in Loving: A Guide to Daily Living with Mother Teresa complied by Jaya Chaliha and Edward Le Joly, The Path to Tranquillity by His Holiness the Dalai Lama and The Book of Prayer edited by Renuk Narayanan. The are being made available on mobile platforms. Visit www.penguinbooksindia.com

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