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Cynosure of all eyes

A recent inter-collegiate festival packed in quite a lot of smart thinking

Photo: K. Ananthan

Market magic At Cynosure’08

A bike at Rs. 7,000. Dancing cell phone. Singing bed. Expandable car. Shoes with four detachable soles. And, a mobile phone that gets charged as you jog. The variety was staggering. But then, that was only to be expected, for, the students battled it out to be the best entrepreneur!

Best Entrepreneur was one of the events at Cynosure ’08, an intercollegiate programme organised by the Department of Commerce of Nirmala College of Women.

For the first round, each of the 45 participants was asked to come up with a product under the manufacturing and service sectors.

The above were a few that we got. And, it was only getting better with each participant.

There was everything from a condom vending machine, animation industry and insurance for expectant mothers, to broadband, social networking sites and khadi. But the most outrageously funny had to be the insurance for those who failed their examinations!

Ten students moved to the final round, based on their presentation and communication skills. And, the fun began. Each one was given a situation, and asked to handle it. In other words, they were pinned down, and had to wiggle out of it smartly.

While one was asked to tackle a Nandigram-like issue, another sought a solution to his exports to the U.S. with the dollar plummeting against the rupee.

While many never quite got to the point, a few faltered. K. Shyam Sundar of PSG College of Arts and Science was asked what he, as a non-Maharashtrian, who had a manufacturing unit in Mumbai, would do in the wake of Raj Thackeray’s remarks. He said he would bring about a Maharashtrian flavour to whatever he did. Well, we had a clear winner there!

Next was Adzap. Teams vied with each other to showcase their imaginary product.

Products galore

There were biscuits, pain balms, toothpaste, ice-cream and a fairness cream. While Lord Muruga, Shiva and Ganesha were roped in for Twinkle Smile Toothpaste, the pain balm offered relief even if you were slippered by a woman.

The team that presented Jil Jil Biscuits, stammered and stuttered their way through. There was nothing jil about their presentation, just as Lustre Ice-cream lacked lustre. The group from Government Arts College was easily the best with its incredibly swift act in promoting Adengappa Fairness Cream. The crowd erupted in applause as they bagged the top slot. Other programmes included a corporate quiz and a group dance.

W. SREELALITHA

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