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Natural norm
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Retrieving mashroo, a fading fabric
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Ashish, Viral and Vikrant is the only trio to showcase its work at the upcoming Wills Lifestyle India Fashion Week. Ashish and wife Viral have been in the fashion segment for a while and friend Vikrant joined them a couple of years ago.
The Ahmedabad-based designers debuted at the WIFW last season, and signed on the dotted line with a Japanese buyer. Under their label Virtues, they have decided to give new life to a wilting fabric, mashroo, at the WIFW.
Keeping with the tradition, they work with natural dyes and handlooms. “Of the 35 pieces on show, 50 per cent will be handloom and natural dye garments,” says Ashish. “We have focussed on heritage clothing. Mashroo, which is on the verge of extinction is a combination of cotton and silk.”
P. ANIMA
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Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
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