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Art on the web
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Dhrisya Arts’ www.abhinaya.in is dedicated to e-merchandising various indigenous art forms of India
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Photo: H. Vibhu
Colour of art Theyyam is one of the many local art forms in Kerala that has fascinated art lovers in India and abroad
Dhrisya Arts has come up with an interesting venture that aims at popularising local artistic forms through its new portal www.abhinaya.in, which is dedicated to e-merchandising the indigenous art forms of
India.
The portal contains a rich database and collection of various classical dance forms and folk dances, music and albums dedicated to cultural tourism and eclectic fusion arts.
Avoiding delays
“We believe our model of pay-for-download will benefit art enthusiasts in India and abroad by avoiding shipping delays and other export charges. In addition, we hope to multiply the patrons of various Indian art forms on a world-wide basis,” says Sandith Thandasherry, CEO of Dhrisya Arts.
What is attractive about the concept is that the album is available for download for 48 hours after payment.
“We have featured collections of various dance forms by performers like Anita Sharma, Pali Chandra, Anita Ratnam and Sujata Mohanpatra. We also have premium quality downloads of Carnatic instrumental and fusion music,” says Mahesh Nair, COO of Dhrisya Arts.
A section has been dedicated to a diverse mixture of dance performances that proves to be a treat for all classical dance lovers.
The Carnatic music section contains performances of artistes like violinist A. Jayadevan, mridangam maestro Thiruvaarur Bhaktavatsalam, flautist Kudamaloor Janardhanan and the like. Also featured in the music section are folk songs, fusion music and Sopanasangeetam.
The portal also has documentaries showcasing the rich cultural heritage of Kerala, with videos about Ayurveda, local festivals, native music, traditions and lifestyle.
“The abhinaya portal framework is based on OFBiz, an open source Enterprise Automation Software,” says the CTO of Dhrisya Arts, Priya Nair.
Abhinaya has a user-friendly interface.
The portal also helps artists broaden their reach to a global audience. The office-bearers says that Dhrisya Arts shares the revenue with artistes, making the whole venture an exciting proposition for artistes and art lovers alike.
The plans of the enterprise include featuring rare and dying art forms, organising festivals and events on an international scale and generating funds for support deprived artists.
K. JAYARAM
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Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
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