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Art online
Dhrisya Arts has come up with an interesting venture that aims at popularising local artistic forms through its new portal www.abhinaya.in, which is dedicated to e-merchandising the indigenous art forms of
India.
The portal contains a rich database and collection of various classical dance forms and folk dances, music and albums dedicated to cultural tourism and eclectic fusion arts. “We believe our model of pay-for-download willbenefit art enthusiasts in India and abroad by avoiding shipping delays and other export charges. In addition, we hope to multiply the patron base of various Indian art forms on a world-wide basis,” says Sandith Thandasherry, CEO of Dhrisya Arts.
Downloads
What is attractive about the concept is that the album is available for download for 48 hours after payment.
“We have featured collections of exponents of various dance forms like Anita Sharma, Pali Chandra, Anita Ratnam and Sujata Mohanpatra. ,” saysMahesh Nair, COO of Dhrisya Arts.
The portal also contains documentaries showcasing the rich cultural heritage of Kerala, with videos about Ayurveda, local festivals, native music, traditions, values and lifestyle.
Dhrisya Arts also shares with artists a piece of the revenue, making the whole venture an exciting proposition for artists and art lovers alike.
The plans of the enterprise include featuring rare and dying art forms
JAYARAMAN
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