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Human approach to medicine
Taking Traditional Knowledge to the Market explores the paradox at the heart of the ayurvedic and unani medicine manufacturing industry - to present itself as modern and traditional, common and professional at the same time.
On the one hand, the natural and wholesome and authentic nature of these medicines is juxtaposed with the ‘synthetic’, ‘violent’ and ‘iatrogenic’ character of western medicines, which dominate the Indian market.
The narrative follows the perspective of these manufacturers and hence provides an insight into the categorisations and the characterstics of the consumer.
Taking Traditional Knowledge to the Market Maarten Bode Rs 580
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Testing your IQ
The book helps you flex your mental muscles on these demanding IQ tests. Whether you’re solving these IQ tests in a comfy chair at home, or preparing for an upcoming mental challenge, one will have an intellectually-stimulating time.
Brain-Flexing IQ Tests Fraser Simpson Rs 60
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Web writing
Writing is an art, but writing for the web can be quite a scientific experience. Especially, if you plan to capture the eyeballs of the fickle readership of this neo-medium!
This book deals with the what, why and how of writing for the web. You will get quick tips about how to cater to specific audiences, how to make sure that your content is the attention grabber that you want it to be and how to get good search engine rankings for your web page.
Skim, Scan, Scroll Jyotsna Atre Rs 125
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Empire and its aftermath
The tensions and conflicts that accompanied the birth of modern India are grippingly evoked in John Masters’ classic Bhowani Junction.
Set in the late 1940s and first published in 1954 in the wake of Partition, the novel has increased in stature over the years.
Bhowani Junction Penguin Books Rs 350
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Two sides of a soldier
This is the story of a soldier’s soldier, Lt. Gen. Inderjit Singh Gill, PVSM,MC; a legend in the Indian Army but little known outside it, he is a revered figure, particularly among the paratroopers and Special Forces.
Serving Britain behind the German and Italian lines during World War II, Inder Gill was part of a campaign to foment resistance against the Axis powers in Greece and to cripple their transport arteries by blowing up key bridges. Leaving Greece, he served with the Royal Engineers on the slog from Cassino to Bologna, where he was injured twice in explosions, shrapnel from which he carried in his body for the rest of his life.
Born to Dare S Muthiah Rs 495
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