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Their visual image and game plan were in place right from the start. After a few shows in New York, Kiss met independent television director, Bill Aucoin and the rest as they say is history.

Theatrics and basic hard rock have been Kiss’ main calling card. The quartet formed in the heyday of glitter and rock theatre, set out to define, at first, evil cartoon-character personas, highlighted by Gene Simmons’ bass-playing, fire-breathing, (stage) Blood-spewing ghoul.

Until 1983, when the group removed its distinctive comic-book makeup, the four members’ faces supposedly had never been photographed (although pictures of them applying paint for an early photo session ran in a magazine in the early 80’s).

The critics hissed at the anonymous heavy metal thud rock on the band’s first three albums and howled at its mock threatening image. Nevertheless, Kiss hit it off with its fans dubbed the Kiss Army from the outset.

After some hard financial times, the troupe took off with Alive, released in 1976, which contained the Top 20 hit Rock and Roll All Nite. Kiss’ sound and image shifted toward not necessarily softer but to a more commercial one, begining with Criss’ ballad Beth, that he wrote for his wife, Lydia. Accordingly, their audience grew from mostly male adolescent heavy-metal fans to include more teenyboppers.

As the group racked up more and more platinum records, six between 1976 and 1979, it became less intimidating. Young fans were frequently photographed wearing the makeup of their favourite Kiss member. In the fall of 1978, a feature-length animated cartoon appeared on television titled, Kiss Meets the Phantom of the park and subsequently, another comic was brought forth the same year. Kiss’ popularity was on the wane, an indication of which was that four simultaneously released solo LPs, fared poorly.

It had but strangely many hit singles, including the disco-metal oddity I was Made for Loving You. The group then briefly changed its image, abandoning the comic-book characters for a New-Romantic influenced look Music from The Elder, an overambitious concept album, featured songs co-written by Lou Reed, was the group’s first compilation not to go gold. It reverted to its ghoul makeup and primitive hard-rock music when last heard of.

By the early 90’s, Kiss had sold over 70 million albums, proof enough that in rock & roll anyone can become a legend if he sticks around a long enough. Kiss My Ass, on which artists as diverse as Garth Brooks, Lenny Kravitz and Anthrax recorded their favourite Kiss songs as a tribute to the band critics loved to hate

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