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For keepsakes
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An invite and some goodies. Tea leaves, coffee beans or chocolates?
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You’re invited A few quirky invites
A bluish black box arrives with a large glass crystal perched firmly on top. We curiously open the box and discover yummy homemade chocolates. An invitation for the opening of a new restaurant/coffee shop?
It turns out to be an interior design firm, and its invitation card asserts, ‘We believe minimalism is a bummer’.
There are events and there are events. If you want to draw the attention of people who matter, the invite has to stand apart from the clutter.
A box of chocolates, a pouch of tea leaves or coffee beans, a pack of scented candles or incense sticks, a stained glass candle holder… throw in something for keepsakes.
“The idea is to give people something that they can keep long after the event… something that can be a constant reminder of the event,” says event manager Archie Paranji.
For instance, the launch of a restaurant saw three different invites for three sets of invitees since the launch was spread over three days. One set of cards were accompanied with a bottle of ajwain.
A city magazine invited the who’s who for its third anniversary bash with a printed stained glass candle holder with blue and green colour theme. Incidentally, the décor for the party was in hues of green and blue.
A store that stocks collections from Auroville, invited guests to have a dekko with a handmade paper invite accompanied with a pack of aromatic incense sticks.
When Villeroy and Boch flew down a noted coffee cup reader, the invite aptly came with a pouch of aromatic coffee beans. A little bit of brainstorming and some ‘googling’ helps for innovative ideas.
One of the latest in this line is the Ananda Spa at Ista. A copper canister befits the idea of a spa treatment with water that is therapeutic and contains essential minerals. “These canisters are used to serve water to the clients at the Ananda spa in Delhi and we thought it would be apt if the invite is accompanied by a canister. A spa literally means ‘to heal’ and here, the healing is through water. Traditionally, when water is stored in a copper vessel over a few hours it absorbs minerals from the container,” says Jaideep Anand, general manager of Ista.
Up next in April is a unique set of invites for the opening of the restaurant Café Irani Chai. Watch out!
S. D. D.
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