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Only drapes
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People are slowly warming up to the idea of shopping online for textiles
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Photo: K.K. Mustafah
Contemporary shopping Buying saris online is in
When Samyuktha was to get married in a traditional Indian ceremony in the U.S., the family was in a tizzy firming up travel plans to Chennai to go wedding shopping. Till, a chance encounter with a friend who shopped online for her trousseau at the e-store of a textile major back home gave them an idea.
Intrigued, they followed her cue. Not only did they save on ticket costs, they were able to finish their shopping, give measurements for blouses, place orders for gold bangles and necklaces online, and pay for it all through credit card, all within a couple of hours.
Online shopping has been a rage for quite some years now. Initially, only websites offered shopping options; now, retailers and manufacturers have jumped onto the bandwagon and are using their brand name to woo customers.
Most stores started off cautiously, putting their products online, but not investing in a payment gateway. E-mail was the preferred mode of taking orders, and delivery was made once the cheque or DD came in. Now, payment gateways are common, and this has rendered the process easier.
The Chennai Silks ( www.thechennaisilks.com
) receives many enquiries from the U.S., U.K., Malaysia, Singapore and Sri Lanka, and handles close to 20 orders a month, says S. Balamurugan, Assistant Manager, Information Technology, of the company. And, when one wants to simultaneously shop for jewellery, one can always check out the website of its sister concern, Sri Kumaran Thangamaligai ( www.sktm.in).
At Pothys ( www.pothys.com
), whose online avatar sells only saris, orders come in from the U.S., U.K., Singapore, Germany, Malaysia and Dubai. Nalli Silk Sarees ( www.nallisilk.com
) has been active in online sales from 2001. It opened its payment gateway in 2005, and there has been no looking back since. The website of the textile giant offers customers a great shopping experience.
SUBHA J. RAO
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