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Only drapes

People are slowly warming up to the idea of shopping online for textiles

Photo: K.K. Mustafah

Contemporary shopping Buying saris online is in

When Samyuktha was to get married in a traditional Indian ceremony in the United States, a chance encounter with a friend who shopped online for her trousseau at the e-store of a textile major back home gave them an idea.

Not only did they save on ticket costs, they were able to finish their shopping, give measurements for blouses, place orders for gold bangles and necklaces online, and pay for it all through credit card, all within a couple of hours.

Online shopping has been a rage for quite some years now.

Initially, only websites offered shopping options; now, retailers and manufacturers have jumped onto the bandwagon and are using their brand name to woo customers.

E-mail was the preferred mode of taking orders, and delivery was made once the cheque or DD came in.

Now, payment gateways are common, and this has rendered the process easier.

The Chennai Silks ( www.thechennaisilks.com ) receives many enquiries from the U.S., U.K., Malaysia, Singapore and Sri Lanka, and handles close to 20 orders a month, says S. Balamurugan, assistant manager, information technology, of the company. And, when one wants to simultaneously shop for jewellery, one can always check out the website of its sister concern, Sri Kumaran Thangamaligai ( www.sktm.in ).

At Pothys ( www.pothys.com ), whose online avatar sells only saris, orders come in from the U.S., U.K., Singapore, Germany, Malaysia and Dubai. Nalli Silk Sarees ( www.nallisilk.com ) has been active in online sales from 2001. It opened its payment gateway in 2005, and there has been no looking back since.

Besides these, there are other enterprises whose only business is online selling and tailoring of textiles.

They even help you measure your blouses with easy steps, and get things ready in time for D-day.

SUBHA J. RAO

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