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Money, money, more money Ouch!
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TREND If prices are going up, so is pocket money. NEETI SARKARon the staggering amounts teenagers spend on coffee, cinema, gadgets and girlfriends
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Photo: K. R. Deepak
NOTHING IS TOO MUCH With so many temptations, no amount of money is enough for youngsters
People change with the times. With the market having so much to offer, it is obvious the “spending power ” of the youth is one of the most debated topics. With a change in perspective about the difference between “necessity”
and “luxury”, it is not surprising to hear a teen or sometimes even a pre-teen demandthe latest mobile phone, bike or MP3 player, claiming it is almost essential to their survival!
Recently, a survey conducted by the ASSOCHAM (Associated Chambers of Commerce and Industry of India) found that children’s pocket money which used to be Rs. 300 ten years ago, has now shot up to a staggering Rs.1,800! It was concluded that a teenager in Bangalore is given an average monthly allowance of Rs.1,600. While youngsters collectively claim that most of their pocket money is spent on food, movies and transport, boys say they splurge mostly on electronic items, while girls who are known to have a penchant for shopping, spend most of their monthly allowance on clothes, shoes, bags and make-up. According to Subhadip G., a college-goer, “Those who have high-maintenance girl friends need more money than those who are single.” His classmate Anu Priya however sympathises with the “girlfriends who have to keep gifting their boyfriends for monthly anniversaries and to make up for a fight, considering gifts for boys are more expensive.”
Auto fares have increased. Some parents are apprehensive about giving their children a car while those youngsters who have cars enjoy long drives and end up using all their money on fuel. With all the international food chains springing up, theatres being replaced by multiplexes and steep prices of tickets, isn’t pocket money increase only to be expected?
Says Kaveri Krishnaiah, a software engineer: “We can’t blame kids for expecting a big allowance, neither can we blame parents who shower their children with money. Today, we have to pay for every facility we use, be it a park or even a public toilet.” Most youngsters prefer being given a weekly allowance as they are able to manage their money better. Those who receive pocket money on a monthly basis feel they spend it all too quickly and are left broke for the rest of the month. Ashish Dev Bhatnagar, a history major’s student says: “It is not uncommon for children to ask for extra money on their birthdays. Now, even treats for friends comprise extravagant parties.” He is also of the opinion that “extrinsic reward is what motivates a youngster to perform well in his academics.”
Hi-fi lifestyle
It is no wonder then that cars, mobile phones, iPods and digital cameras are in greater demand. In spite of being frugal, many teenagers are not satisfied with the amount of pocket money they are getting. Business management student, Ezra Kanavalli feels the Rs. 5,000 he gets each month does not suffice as he spends a huge chunk of his money on transport, and food costs him more as he lives away from home. “A thousand rupees extra would do,” he says.
Renji Mathew, a mother of two, laments: “When we were young, our pocket money was meagre. We could not and would not ask for more.” Another parent Prem Kumar even goes on to say that the entire concept of pocket money did not exist in their youth, and all the necessities were provided for by their parents.
Psychologist Rohan Srikanth opines, “Giving pocket money to a youngster makes him feel grown up, mature and responsible. Rewarding him for his achievements is good, but of more importance is the intrinsic reward a youngster receives when he performs well.” “Unfortunately, most youngsters live only for the moment and don’t think about tomorrow,” Renji comments. “They usually don’t think about saving their money unless parents coax them to.”
Another trend that is luring youngsters is taking up part time jobs to supplement their pocket money. With the change in lifestyle and growing costs, children cannot be expected to manage with the figures of yesteryear. Rising costs and parents substituting money for time are also some of the causes that make these kids demand a never-ending supply of “dough”.
ouch!
Survey says pocket money has also reached an all-time high
The market throws irresis tible baits all over the place
By the way, girlfriends also leave a hole in the pocket
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