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Be dazzled Here’s a place to go looking for a heritage piece or a sizzling solitaire

The showroom spread across two stories boasts nearly 14 main varieties and numerous sub-varieties of diamonds. The store apparently has diamonds to suit all pockets, ranging from tiny solitaires for the earlobe to necklaces containing over 20 diamonds. The shop has a collection that ranges in pricing from thousands to crores of rupees.

The ground floor of the store contains a wide variety of diamonds. Many diamond-studded earrings, watches, small necklaces, bangles, bracelets are on display.

They also house a heritage collection, comprising diamond necklaces re-created on the basis of traditional diamond sets from an earlier era, from CKC’s own bank of designs.

The store also showcases a rather unique collection, featuring diamond necklaces that have been designed based on a series of paintings by artist Triveni Hayagriv.

The store not only sells diamonds, but also provides a great deal of information about precious stones. Books, LCD screens, touch screens adorn the store and provide a great deal of information about diamonds, pearls, emeralds and other precious stones, their characteristics, their maintenance etc.

The fibre-optic lighting in the store and on the panels showcasing the diamonds is subtle and allows the customers to browse through the collections for longer periods. The store also has trained personnel providing information and suggestions to customers.

Meanwhile, the second floor of the store mainly deals with high-end jewellery. Exclusive personal lounges, which allow the customers privacy in selecting diamond sets, aided by diamond experts is a key USP of the store.

The second floor features collections ranging from rubies, emeralds, pearls etc with diamonds.

The section features diamond sets designed on the basis of earlier designs crafted in the last century. Some of the designs used by the CKC group in the early 1920s are also available.

The floor contains a section dedicated to the immensely-popular bridal jewellery.The store sets out to make any trip by patrons ‘a good experience’.

The managing director of the CKC group, Vinod Hayagriv says that the shop also sends experts to the houses of regular patrons, if they are unable to make the trip.

The shop is open from 10 a.m. to 7.30 p.m. on all days at C. Krishniah Chetty, The Touchstone, No. 2-1, Main Guard Cross Road, next to Safina Plaza.

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